6. Technology and marketing

Small city cars

From a technical point of view, the battery vehicle is suitable for small city cars:

  • low weight,
  • low average speed,
  • short driving range is sufficient (e.g. commuting to work, shopping, etc.).
From the point of view of marketing, however, such a car is very difficult to sell (the price will increase by about 3 - 4 times compared to the version with an internal combustion engine).

Luxury sports cars

  • Great performances
  • High speeds
  • Long range requirement
    • => extreme demands on battery size

However, in terms of marketing, the car is salable. The properties of the electric drive give the car a significantly sportier character. The battery will not make the car more expensive by hundreds, but only by tens of percent.






https://www.volkswagen.de
https://www.tesla.com